Every brand has a story. In the case of ELO, it is the story of one man who has been dedicated to a single mission since 2008 – helping people take care of their lawns in the best possible way: with a cylinder lawn mower.
My name is Tomáš Šena. Maybe you once bought a mower from me. Maybe we spoke on the phone when you needed advice. Or maybe you own a machine that has been through our service center – more than 4,500 have already passed through. And from this long journey, ELO was born.
From ATCO to ALLETT – From sales to development
It all started back in 2008, when I began importing the legendary British ATCO cylinder mowers to the Czech Republic. Later, I partnered with ALLETT, a manufacturer that still produces some of the best cylinder mowers today. Over the years, I sold hundreds of them, and I know each of them well – not just from a technical perspective, but also through the eyes of customers. I know what they value and what they miss.
Because I wanted to offer something even better, I began developing my own brand – Swardman. In 2015, I transformed my experience with ALLETT into the first model, Edwin, which quickly found its way to demanding lawn enthusiasts worldwide. Even though I left Swardman in 2019, the brand still lives on, and we continue to sell and service Swardman mowers. More than 1,500 have already passed through our workshop.
Alongside motorized models, we also have extensive experience with manual push cylinder mowers. Our portfolio includes trusted models from brands like Webb, Gardena, Fiskars, Husqvarna, Stiga, and more. These mowers deserve their place on the market – for small lawns, meticulous owners, or anyone who wants to start cylinder mowing at a low cost, they are an ideal choice. Every season we service dozens of them, which gives us a clear view of what they can withstand and where they need care. Every type of customer has different needs – and we know them in detail.
ELO is not the beginning – It’s the result
When I decided to create ELO, it wasn’t because I wanted to start from scratch. On the contrary – I wanted to build on everything I had learned over the years. My experience with both affordable cylinder mowers for €80 and premium machines worth €4,000 has given me a unique overview of the market – and, most importantly, of what customers truly need.
The ELO 1 didn’t start on paper – it started in the workshop, in emails, in phone calls with customers, in complaints and compliments, in hundreds of hours of testing and fine-tuning. I know the weak spots even in the best brands. And I decided it could be done differently.
A brand as a reward
For me, ELO is personal. It’s not just a business project. It’s a brand I created as a reward to myself. A brand where I don’t have to make compromises. Where I can be sure of every single screw. Where I know every drawing – and every customer.
And maybe it sounds bold, but I’ll say it openly:
I don’t know anyone else in Europe with the same combination of experience in sales, servicing, development, and manufacturing of cylinder lawn mowers. Thanks to this, I know exactly what today’s customers need. And that is exactly what we deliver – and will continue to deliver – with ELO mowers.